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Sales

Sales: What is Myth, What is Reality?

No one buys the product or service your organization provides, unless someone sells it, whether this be the necessities that sustain life or the most refined intellectual creations. If someone is exchanging their money for what you sell, someone else persuaded them to do so.

Because successful selling is so fundamental to business and the economy, Mulkern Associates recently developed a sales training seminar based upon many years of successful sales experience, a synthesis of […]

By |June 20th, 2013|Business, Sales|Comments Off on Sales: What is Myth, What is Reality?

Who’s Making Money Now?

Guess what Amazon, Hershey’s, Wal-Mart, Ryanair, and MacDonald’s have in common? Sales are growing, and they are making money—in the midst of a worldwide recession! How can this be? The answer is simple: they offer good value, high quality customer service, at moderate and reasonable prices.

Amazon’s website is practically flawless and a pleasure to use. Books arrive in a few days. Order the same book at your local Barnes & Nobles, and you can […]

By |March 1st, 2009|Business, Leadership, Sales|Comments Off on Who’s Making Money Now?